I was listening to public radio this morning and heard the promo for a local church. While the spot was not particularly memorable, the tag struck a chord. “We are a thinking, feeling, healing community.”
These are the messages that find you.
As a marketer, I thought, “This would be a terrific tag for almost any heath care organization.”
So many hospital taglines ring hollow. Employees, physicians, patients and communities often couldn’t quote the tag of a hospital or health care system, much less, live the brand that the tag hopes to articulate.
If we could be thinking, feeling and healing people– we would be able to better understand what it really means to reach new heights in patient satisfaction as well as give meaning to our personal contribution to health care.
Let’s all step up and ask more of our messages.
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About Elizabeth Scott
Elizabeth L. Scott is an 18-year veteran of marketing, interactive media and communications. Prior to founding Raven New Media and Marketing, Elizabeth was Associate Vice President of Marketing and eBusiness for Norton Healthcare, the largest health care system in Kentucky and rated one of the top 100 integrated health care delivery systems in the country. She created their first Internet strategy and a national award-winning ebusiness program. She developed hybrid marketing roles and expanded marketing services to include online films, social media, interactive online health resources and online applications for consumer and patient transactions.
Elizabeth has a national reputation as a leading ebusiness and health care marketing strategist and has been a featured speaker for more than eleven conferences and numerous webinars. Over the years, her teams have won more than 43 national and regional awards for their work on large-scale web sites and she has written industry articles discussing a fresh approach to online support and marketing of health care services.
Elizabeth has also worked with clients outside of the health care industry such as Janus Investments, the Portfolio Center, SunglassHut and UPS. Throughout her career, she has directed multi million-dollar projects, trained international executives, built an interactive division for a regional ad agency and served as a national judge for health care advertising and web sites. She has been a content strategist, senior project manager and director of methodology for an S&P 500 Internet consultancy.
She was honored as a 2008 40 Under 40 leader, a 2008 Louisville Healthcare Fellow, and served as a co-chair for two health care marketing conferences: the Healthcare Strategy Institute’s Fourteenth Annual Customer-Based Marketing Strategies conference and the First Annual Health Care New Media Marketing conference.
Elizabeth has an M.S. in Communications Management from the University of Tennessee where she was named by the faculty as Outstanding Masters Student for the College of Communications (1993-1994).
She is on the advisory board for Health Leaders Media, a member of New Media Professionals Association, IABC and the Society of Healthcare Strategists.
