How do you keep a million posts and retweets from doing irreparable damage to your brand? Follow these five steps to stay ahead of the bad news.
Social media war rooms (and why you need one) – iMediaConnection.com
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About Elizabeth Scott
Elizabeth L. Scott is an 18-year veteran of marketing, interactive media and communications. Prior to founding Raven New Media and Marketing, Elizabeth was Associate Vice President of Marketing and eBusiness for Norton Healthcare, the largest health care system in Kentucky and rated one of the top 100 integrated health care delivery systems in the country. She created their first Internet strategy and a national award-winning ebusiness program. She developed hybrid marketing roles and expanded marketing services to include online films, social media, interactive online health resources and online applications for consumer and patient transactions. Elizabeth has a national reputation as a leading ebusiness and health care marketing strategist and has been a featured speaker for more than eleven conferences and numerous webinars. Over the years, her teams have won more than 43 national and regional awards for their work on large-scale web sites and she has written industry articles discussing a fresh approach to online support and marketing of health care services. Elizabeth has also worked with clients outside of the health care industry such as Janus Investments, the Portfolio Center, SunglassHut and UPS. Throughout her career, she has directed multi million-dollar projects, trained international executives, built an interactive division for a regional ad agency and served as a national judge for health care advertising and web sites. She has been a content strategist, senior project manager and director of methodology for an S&P 500 Internet consultancy. She was honored as a 2008 40 Under 40 leader, a 2008 Louisville Healthcare Fellow, and served as a co-chair for two health care marketing conferences: the Healthcare Strategy Institute’s Fourteenth Annual Customer-Based Marketing Strategies conference and the First Annual Health Care New Media Marketing conference. Elizabeth has an M.S. in Communications Management from the University of Tennessee where she was named by the faculty as Outstanding Masters Student for the College of Communications (1993-1994). She is on the advisory board for Health Leaders Media, a member of New Media Professionals Association, IABC and the Society of Healthcare Strategists.
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Posted by Elizabeth Scott on May 5, 2010 in Ebusiness
