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Thinking, Feeling, Healing
I was listening to public radio this morning and heard the promo for a local church. While the spot was not particularly memorable, the tag struck a chord. “We are a thinking, feeling, healing community.”
These are the messages that find you.
As a marketer, I thought, “This would be a terrific tag for almost any heath care organization.”
So many hospital taglines ring hollow. Employees, physicians, patients and communities often couldn’t quote the tag of a hospital or health care system, much less, live the brand that the tag hopes to articulate.
If we could be thinking, feeling and healing people– we would be able to better understand what it really means to reach new heights in patient satisfaction as well as give meaning to our personal contribution to health care.
Let’s all step up and ask more of our messages.
Web Most Effective Way to Reach Local Audiences Worldwide – eMarketer
Social media has increased its importance around the world, and while social network advertising continues to grow quickly in the US, spending in other markets is set to rise even faster. But brand ma
via Web Most Effective Way to Reach Local Audiences Worldwide – eMarketer.
Social media war rooms (and why you need one) – iMediaConnection.com
How do you keep a million posts and retweets from doing irreparable damage to your brand? Follow these five steps to stay ahead of the bad news.
iMedia Connection: Brand Summit Spring ’10 – Social media as mindset, not marketing channel
Social media is most effective when combined with brand objectives and consumer conversations. See how Sprite and 360i were able to reach a key demographic by doing just that.
The Apple tablet will be a giant version of the first iPhone
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Posted using ShareThis
Communicating via new media to students
“Blanket Email Syndrome” : The numb communicational state that students develop after receiving a series of mass emails, in which, the majority of the content is irrelevant…
Read more about “blanket email syndrome” and relevant communication techniques for any organization interested in reaching Gen Y and Z.
via http://blog.orgsync.com/2009/college-student-communication/
